As part of the HBO Scene in Black series, I led the design and animation of a dynamic digital campaign celebrating Black creatives and storytellers across the HBO portfolio. This project involved developing a cohesive suite of social media assets—static graphics, motion pieces, and story formats—tailored for platforms like Instagram, Twitter, and TikTok.
Working closely with the WORTHI and HBO creative team , I crafted a visual style that reflected the vibrancy, culture, and power behind the series, while maintaining brand consistency across all touch points. The campaign spotlighted some of the network’s biggest and most influential names. Through animated typography, custom illustrations, and engaging transitions, I brought key messages to life and amplified the impact of each featured personality.
The final assets not only drove high engagement but also resonated with HBO’s diverse audience, aligning perfectly with the mission of Scene in Black to honor and uplift Black voices in entertainment.
